TraxSales Review — 99% Accurate? Honest Verdict (2026)
TraxSales is a people counting and sales accountability platform with over 30 years in retail, trusted by 1,000+ retailers including Ashley Furniture, La-Z-Boy, and Fashion Nova. Their system captures time-stamped photos of every customer who enters a store, delivering 99.9% verified counting accuracy. The platform tracks closing ratios by salesperson, daily unsold customer counts, and real-time traffic combined with weather data, helping retailers achieve an average 15% sales lift.
Technology: AI/Video · Price: Mid-Range · Deployment: Cloud · Best for: Furniture, jewelry, and specialty retailers seeking sales accountability
Key Features
- Time-stamped customer photos
- Closing ratio by salesperson
- Daily unsold customer count
- Real-time traffic & weather
- Auto staff removal
- Conversion analytics
Pros
- 99.9% verified accuracy with photo evidence
- Per-salesperson closing ratio tracking
- Installs in about 1 hour
- Real-time alerts and 24/7 monitoring
Cons
- Focused on high-ticket retail verticals
- Higher-tier features need premium plan
- Requires stable internet for cloud dashboard