Case Studies
How Duty Fly Bolivia Boosted Conversion Visibility with GetDor People Counting Software
Duty Fly, Bolivia's official duty-free operator, replaced inaccurate security-camera counting with GetDor to measure foot traffic, integrate Shopify sales, and optimise airport retail performance.
7 min read ·
Key Takeaways
- Duty Fly operates duty-free stores at Bolivia's two international airports
- Security camera counting was complicated, inefficient, and inaccurate
- GetDor was fully installed and operational in under one hour
- Shopify integration enabled real-time conversion-rate visibility
- Accurate foot traffic data drove measurable performance improvements
In airport retail, every passenger walking past your storefront is a potential customer — and every missed insight is lost revenue. Duty Fly, the official duty-free operator at Bolivia's two primary international airports, Viru Viru International Airport (Santa Cruz) and El Alto International Airport (La Paz), discovered this firsthand when they replaced unreliable security-camera counting with GetDor people counting software.
The Challenge
Before GetDor, Duty Fly relied on their existing security camera software to estimate foot traffic. According to Wilson Choquenaira, the process was "complicated, inefficient, and most importantly, inaccurate." Without reliable visitor counts, the team couldn't compare passenger flow against daily sales — making it impossible to calculate true conversion rates or justify staffing and merchandising decisions with data.
Before vs. After GetDor
Pros
- Accurate, real-time foot traffic counts at every entrance
- Shopify sales data integrated automatically
- Conversion rates calculated and visible instantly
- Setup completed in under 1 hour
- Responsive, efficient support team
Cons
- Security camera counting was complicated and manual
- Data was inaccurate — no confidence in numbers
- No way to correlate traffic with sales performance
- Decision-making was gut-feel, not data-driven
- No visibility into true store conversion rates
Why GetDor
Duty Fly chose GetDor for its simplicity and accuracy. The thermal-sensing hardware required no complex wiring or IT infrastructure — critical in an airport environment where construction and downtime are costly. The entire installation was completed in less than one hour, with the system fully operational immediately.
- No-drill, peel-and-stick thermal sensor installation
- Battery-powered — no electrical wiring needed
- Real-time dashboard accessible from any device
- Automatic cloud sync with zero manual data exports
Shopify Sales Integration
What set GetDor apart for Duty Fly was the seamless Shopify integration. By connecting their point-of-sale data with accurate foot traffic counts, the team gained immediate visibility into conversion performance. For the first time, they could see exactly how store traffic translated into revenue — broken down by day, shift, or promotional period.
Illustrative Weekly Conversion Rate — Duty Fly (Post-GetDor)
- Mon — Visitors: 320, Transactions: 58
- Tue — Visitors: 285, Transactions: 49
- Wed — Visitors: 410, Transactions: 78
- Thu — Visitors: 375, Transactions: 71
- Fri — Visitors: 520, Transactions: 112
- Sat — Visitors: 610, Transactions: 143
- Sun — Visitors: 490, Transactions: 105
With these insights, Duty Fly can now evaluate which days and time slots generate the highest conversion rates, enabling smarter staffing, targeted promotions, and better inventory planning across both airport locations.
Results & Impact
Since implementing GetDor, Duty Fly has been able to evaluate performance, optimise strategy, and improve overall results across their Bolivian airport stores. The combination of precise foot traffic data and integrated Shopify sales metrics gave leadership the confidence to make data-driven decisions for the first time.
| Metric | Before GetDor | After GetDor |
|---|---|---|
| Foot traffic accuracy | Low (camera-based estimates) | High (thermal sensor, ±2%) |
| Setup time | Complex IT project | < 1 hour |
| Conversion rate visibility | None | Real-time via Shopify integration |
| Data export | Manual, inconsistent | Automatic cloud dashboard |
| Decision confidence | Gut-feel | Data-driven |
Full Testimonial
Before implementing GetDor, we relied on our security camera software to measure traffic. The process was complicated, inefficient, and most importantly, inaccurate. Without a reliable people-counting system, we couldn't properly compare passenger flow with our daily sales performance. This made it difficult to measure true conversion rates or make confident, data-driven decisions. The installation process was extremely simple, in less than an hour the system was fully operational. What made an even bigger difference was how easy it was to integrate our Shopify sales metrics. Connecting our sales data with accurate foot traffic numbers gave us immediate visibility into conversion performance. For the first time, we could clearly see how store traffic translated into revenue. In airport retail, information is everything. I strongly recommend GetDor to any company looking to turn foot traffic data into measurable business growth.
Wilson Choquenaira — Duty Fly, Bolivia
Key Metrics at a Glance
- 2 airport locations — Viru Viru (Santa Cruz) & El Alto (La Paz)
- < 1 hour installation time per store
- Real-time conversion tracking via Shopify + GetDor
- Eliminated manual, inaccurate camera-based counting
- Actionable daily, weekly, and monthly performance reports
Duty Fly's experience demonstrates how even a simple switch from camera-based estimates to purpose-built people counting software can unlock meaningful business intelligence. If you're evaluating solutions for your own retail or airport operation, try our recommender quiz to find the best fit, or browse the full vendor comparison.